Search Engine Optimization has Phoenix Businesses on Their Toes
Search engine optimization, or SEO, has become one of the most cost effective Internet marketing strategies available. Improving key elements of your Phoenix website can help you gain better rankings in search engines, which will result in higher volume, quality traffic.
What is Search Engine Optimization?
Search engine optimization is a process by which Phoenix marketers and web developers work together to create, develop or upgrade websites to make them attractive to search engines such as Google, Yahoo, MSN and ASK. The goal of search engine optimization is to produce a consistently high-ranking site in the “organic” (also called “natural” or “algorithmic”) search results produced by search engines.
Search engines like Google, Yahoo and MSN use website crawlers (also called robots or spiders) to find pages that match their unique set of algorithmic values. These values are defined by each individual search engine and can change at any time. Search engine algorithms are one of the best-kept secrets in the industry. No one knows for sure what is contained in the algorithms! However, search engine optimization experts, like KEO Marketing, stay on top of algorithm changes that can affect your strategy and can help you achieve and maintain high rankings.
How Will Search Engine Optimization Help My Business?
When search engines come across your website, it should have all of the key algorithmic values for which they are searching. We know that things like Page Rank, titles, meta data, on-page content and incoming links are important to search engines when they read your site. And as these factors change, we will work with you to change and improve your website to take advantage of these new features.
Chances are, your web developer has designed and created a site that is attractive, easy for users to navigate and aesthetically appealing to those who see it. However, we find that many times these sites don’t incorporate search engine optimization best practices and cannot be easily found in the search engines.
KEO Marketing provides customized search engine optimization Phoenix services to clients, catering to their unique business situations and environments. Using your knowledge and our expertise, we are able to build an attractive, functional site or optimize an existing website to be easily navigated by both users and search engines.
For more information about search engine optimization in Phoenix, contact KEO Marketing.