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Social Media Networking a Key Strategy for Phoenix Marketers

Social media networking has become a key strategy for Phoenix marketers who want to take their search engine optimization and marketing efforts to the next level. The low cost and targeted connection with consumers of social networking makes it a popular, beneficial marketing tool for businesses looking to expand their user base and increase their website rankings.

What is Social Networking?
Social media networking is a method for generating publicity through social media outlets, online communities and websites for people who share the same interests.  Most social networking services are web-based and provide a multitude of ways for users to interact.  Email, chat, voice chat, video, instant messaging, message boards, blogs and file sharing are just a few of the services that social networking provides.

The main types of social networking contain directories that allow users to connect with friends, share information and exchange ideas.  Websites like MySpace, Bebo, Facebook, Ning and LinkedIn have gained widespread popularity by featuring social networking and new technology, giving their users new ways to interact.

Now, many Phoenix businesses are also beginning to use these tools as a means of customer relationship management where they can communicate information about their products or services.  This form of advertising gives users the sense that the business is part of their community and less of a stranger trying to sell something.

What Can Social Networking Do for my Business?
Tools such as RSS (Really Simple Syndication) feeds, blogging, and social bookmarking (Digg, Technorati, StumbleUpon, et al) are just a few social networking tools that can be used to increase your online exposure.

KEO Marketing helps Phoenix businesses develop an online marketing strategy that incorporates social media networking into the scope of your website.

These tools will help your organization spread high quality, valuable content across the web, increase the number of links coming into your site, make bookmarking easy for users and encourage your visitors to keep coming back for updates.  Use social networking and social media to connect with consumers who are interested in your products and services!

For more information about social media networking for Phoenix marketers, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.