Advertising and Marketing: The Growing Importance of Online Video
Despite the state of the economy today and in 2008, online sales still totaled over $25 billion last year. What are these online buyers looking for, how do you grab their attention, and keep it? The answer: Visually.
No, we’re not talking about graphic design (although that is a very important part of your website). We’re actually talking about one of the best marketing and advertising tools available: video. Online videos are instant. They are attention-grabbing and can show off your product or service better than any word or image ever could.
Video watching by website visitors increased by 40% last year. You can’t afford to miss out! Plus, so few online sites are using video advertising, there’s a huge opportunity for you to get a step ahead of your competition.
You might be hesitant to get into video advertising, but there is no need to worry. It isn’t nearly as costly or time consuming as you might think. You don’t need to have a high-end video production to market your products or services. You can buy something like the Flip video camera for less than $200. The quality is perfect for uploading to sites like YouTube, MySpace and Facebook where billions of potential customers can watch.
We can optimize and share these videos with video search engines around the web and expand the influence of your content and traffic to your website. Video is hot and video links are quickly taking top spots in the search engine results.
To learn more about video advertising and how it can help your business or website, contact KEO Marketing at 888.702.0679.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.