KEO Marketing

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Search Engine Marketing for Internet Yellow Pages

As we all know, the progression of local search began with print yellow pages and has moved online in the form of Internet yellow pages (IYPs), an important fact for those attempting to properly leverage their search engine marketing.  However, search engines have become aware of the fact that consumers remain closer to the point of purchase when utilizing IYPs than they are with search engines. This is why search engines have recently upped the local search engine ante, as a result search engines are beginning to steal consumer share from IYPs on both respective local search sites as well as larger search engines such as Google and Bing.

Google Maps leads the competition in taking share from IYPs. In the past, many of these IYPs relied heavily on favorable organic SERP placement to drive traffic to their local sites. Due to the fact that Google and Google Maps has increased their local search results, consumers do not have to click through to these IYP sites.

A number of IYPs that realized a decreased traffic from a lack of SERP placement are regaining traffic through increased promotion and distribution of their sites. is a prime example of an IYP that has made a comeback and is now taking share from some smaller players. Individuals attempting to properly leverage their search engine marketing must be aware of search engine trends and attempt to stay ahead of the competition

For more information on how to properly leverage your search engine marketing, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.