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Internet Marketing: Increasing Your Online Presence

When considering Internet marketing, the most important thing to consider is do I have an online presence.  There are a variety of ways to create an online presence including social media, a standard Web site, investigating hyperlocal opportunities, participating in online communities and many more. The Internet has become an integral part of consumers’ local commercial activity. Data suggests that the balance of power in local shopping has or soon will shift to online.

If you or your business do not have money to invest on Internet marketing or online advertisements, there are still a number of steps you can take to boost your recognition. One of the most effective steps you can take is to claim your Local Business Listing on Google and other search engines. These free business listing allow you to provide information about your business that helps Google or another search engine present your business when people are searching for services or products in your business category online. These local listings are quick, easy and free and are a great Internet marketing tool.

There are other free ways to increase your online presence including backlinking and syndication but local business listings are one of the easiest and effective. Submitting to the major search engines like Google, Yahoo and Bing will ensure that you are taking advantage of an easy way to improve the possibility that your company will show up for a search about your services or products. It also ensures that the information these search engines display is accurate.

For more information about Internet marketing and how to increase your online presence, contact KEO Marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.