E-Commerce in Phoenix: Local Search Trends
Local search has become an extremely hot topic for e-commerce in Phoenix, similar to the uprising of Twitter and Facebook in the world of search engine optimization. Whether it is a question asked on Facebook, a restaurant you find on your cell phone or a general search on Google, local search has become all encompassing. Here is some evidence:
- Last year was the first year that local online advertising spending was projected to pass national online advertising spending ($12.34 billion vs. $11.39 billion, respectively), according to eMarketer.
- National brands are now focusing more on the leads they generate at the local level than the overall branding message they promote at the corporate level.
- Location-sensitive advertising on mobile is the biggest thing since sliced bread and will only continue to increase as more and more consumers get on smartphones.
- Bing Maps is implementing augmented reality within its search function so that users can see firsthand what businesses look and feel like.
Local search has taken awhile to take its place in the online world and the world of e-commerce in Phoenix, but with all the activity and potential, the future of local search will the world a smaller place. In order to properly use local search, Internet marketers as well as tradition marketers must implement programs that target where local search usage is today. They must also prepare for the future of local search, in which local search may take on a whole new meaning in our society.
For more information about e-commerce in Phoenix and local search’s past, present and future, contact KEO Marketing.