KEO Marketing

Be in the Know.

Are You Taking Advantage of Google’s Universal Search?

It’s been about 2 years since Google introduced Universal Search, and its impact on search results is still being felt today.

Google Universal Search displays products, videos, images, maps, ads, blogs, news, books and natural results (of course) — all on one page. If you hadn’t noticed, Google’s search results are getting pretty clogged up, making it even harder to rank on the first page!

Marketers have always had about a 60% better chance of getting a click if they’re listed in both paid and natural search results. Are you taking advantage of both? If you aren’t, it’s time you did.

Here are some tips that will help you take advantage of Google Universal Search:

  1. Use target keywords to name all of your images and keyword-centered anchor text. Also include keywords in captions, and make sure your robots.txt file can spider your images.
  2. If you don’t already have a video, then create one. A simple how-to or instructional video can be easily optimized by keyword-centric tagging.
  3. If you have an address make sure it’s listed in the local section and link the listing to your site using keyword-targeted anchor text.
  4. Get all of your blogs and news listed by sending out press releases on a regular basis. We recommend PRWeb for online distribution. Include targeted keywords throughout your releases and make sure any images have keyword-centric alt tags attached to them.

Contact KEO Marketing for more information about Google Universal Search.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.