KEO Marketing

Be in the Know.

Google Rolls Out Real-Time Search Tech

Google rolled out real-time search technology last month, offering searchers access to brand-new blog posts, Tweets and news items far faster than the five to 15 minutes it previously took Google’s Web crawlers to discover newly created items. To do this, Google has adapted its page rank technology and created new algorithms to keep results relevant.

While Bing, Cuil and other search engines provide the same type of results, Google claims to offer the most comprehensive real-time results by scanning news headlines, blogs, and feeds from Facebook, MySpace, Twitter, and other sources.

How do they determine what to display in search results? Well, it’s basically based on reputation. Amit Singhal, Google Fellow, states, “You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone–then even though this [new person] does not have lots of followers,” his tweet is deemed valuable because his followers are themselves followed widely. It is “definitely, definitely” more than a popularity contest.”

To learn more about How Google Ranks Tweets, you can read the entire article from Technology Review.

Contact KEO Marketing for more information about social networking and Google.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.