KEO Marketing

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Facebook Changes Sweepstakes Policies for Social Media Marketers

A few weeks ago, Facebook announced significant updates to its sweepstakes policies for fan pages that have a significant impact on social media marketers. The new rules:

  1. Require all marketers to get explicit permission from Facebook at least 7 days before administering a promotion.
  2. Prohibit running any contests or promotions that require users to become a fan, interact with a feed story, or do anything else outside an application tab or canvas page in order to enter.

This means that “become a fan” contests, “status update” contests, “photo upload” contests, and any other kind of contest that requires commenting on or responding to items in the News Feed are no longer allowed. Rather, Pages must send users to a custom application tab to enter contests.

Contact KEO Marketing for more information about social media marketing.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.