KEO Marketing

Be in the Know.

What Google’s Sidewiki Means to Marketers

On September 23, Google released a new toolbar-based plug-in called Sidewiki.

Sidewiki allows anyone to add their own side notes to any webpage and share them with other searchers.  This basically creates worldwide public discussion board for every page on your website.

How does it work?

Users can download the Google Toolbar with the Sidewiki plug-in. Once they install the toolbar and login to their Gmail account, they are free to post comments on any webpage on any website. There’s an algorithm that determines which comments are more relevant and moves them to the top of the sidebar. How relevance is determined has yet to be explained and, like all other Google algorithms, probably never will be.  Google has, however, included an abuse policy that will remove spam, illegal content or content that advocates hate or violence.

What does this mean for you?

This basically means that your online public relations campaign just got a little bit harder. Now, anyone can say anything they want about you, your company, your products, your services, your customer service – anything. And it will be publicly displayed right next to Google’s search results. If you’re creating subpar products or delivering services that don’t meet the expectations you’ve been setting with your marketing, people will know and they’ll talk about it.

On the flip side, however, your company could benefit from this new online PR channel. With the right strategy and close monitoring, you may find that the comments help, rather than hinder, your traffic!  Find out how.

Contact KEO Marketing for more information about online public relations and how to create a positive brand image.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.