Member Communities More Popular Than Email
A recent study published by Nielsen Online reports that “member communities” (e.g., social networks, blogs) have become more popular than e-mail. The study, called “Global Faces and Networked Places: A Nielsen report on Social Networking’s New Global Footprint,” shows the Top 5 online sectors worldwide ranked by active reach for December 2007 and December 2008.
According to the report, two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Time spent on social network sites is also expanding. Worldwide activity in 2008 shows that ‘Member Communities’ accounted for one in every 15 online minutes – now it accounts for one in every 11.
While the data does not show a dramatic difference between member communities and e-mail use in terms of percentage points, it does reflect an impact that social communication is having on the way we work and communicate.
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