KEO Marketing

Be in the Know.

Yahoo! Search Powered by Microsoft Bing

Last Wednesday, search engines Bing and Yahoo! teamed up in an effort to become more competitive with Google.  Microsoft’s Bing will be the exclusive algorithmic search and paid search technology for Yahoo’s sites; Yahoo will be responsible for selling premium search ads for both companies.

How does this affect your business?

Well, in terms of SEO, Yahoo! search will simply carry a label at the bottom of SERPs that says “Powered by Bing.”

On the SEM front, Yahoo! and Bing will be consolidating their paid search platforms, giving advertisers a centralized place to maintain ads.

Nothing will change until they gain government approval – once this happens, they will begin to push out changes.  According to Yahoo CEO Carol Bartz, Yahoo will transition to Bing search in major markets three to six months after the deal closes. Migration from Yahoo’s Panama ad system to Microsoft’s AdCenter platform will happen in 12 months after close.

For more information about what you can do to prepare for the new Yahoo! Bing changes in SEO and SEM, contact KEO Marketing at 888.702.0679.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.