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Google Changes Algorithm to Target Link Sculpting

Link sculpting is a practice used by many SEOs and webmasters.  They use it to add what’s called a “no follow” tag to outbound links so that they can maximize the flow of “link juice” to other links that aren’t tagged.

If you’ve ever tried to implement a link building strategy, you know that it is a painful, tedious process.  Finding a forum or blog that will let you post a link to your site (and keep it there!) can be very difficult.  This is especially true in cases where the webmaster intentionally closes and tags all links with “no follow.”  Why do they do this?

Well, without getting too technical, let’s say that a page on a website has 5 outgoing links.  The page rank for that particular page is divided into 5 ways, giving each link 20% “link juice.”  Before Google changed their algorithm, a webmaster could put “no follow” tags on 3 of the outbound links, giving the remaining 2 links 50% “link juice” or power.  Now, however, all links on the page are given the same power, whether the links have “no follow” tags or not.

What does this mean for you?  Well, it means that your white hat link building practices will will pay off and your incoming links will be positively affected by this change.

For more information about online link building, contact KEO Marketing at 888.702.0679.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.