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Google displays local search results based on IP addresses

Remember the days when you did a Google search for “pizza” and came up with millions of hits that included restaurants from just about every city in the world?  Well, you’ll never have to narrow your local search again!

Now, a Google search for “pizza” will direct you to a page where you’ll see local results and in the middle of the search results. How do they know where you are?  Your IP address!  The unique IP of you, the searcher, helps Google deliver results based on the city you live in.

Not only does it affect searchers and their user experience, it also affects businesses with SEO campaigns.

It’s now easier to get ranked for competitive keywords in local searches. For instance, it might be pretty difficult to rank on the first page for the keyword “pizza” in the regular results, but it would be much easier if your pizza shop was in, say, Chandler, AZ.  All you have to do is make sure that your business is listed in Google Maps and the rest is automatic.
For more information about local search engine optimization and how you can increase local business leads, contact KEO Marketing at 888.702.0679.

Sheila Kloefkorn (637 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.


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