KEO Marketing

Be in the Know.

XML Sitemaps: What Are They & Why You Need One

If you know anything about search engine optimization, you know that Search engines like Google, Yahoo and MSN use website crawlers (also called robots or spiders) to identify new and updated pages to include in their index.   What you may not know, however, is that there are other ways that a search engine can get information about pages that it might include in search result pages.

Google recently published a whitepaper, Sitemaps: Above and Beyond the Crawl of Duty, that examines the effectiveness of XML sitemaps.

XML sitemaps help web site owners let search engines know which pages are on their site, and which pages should be indexed.   The paper tells us that approximately 35 million websites publish XML sitemaps, as of October 2008, providing data for several billion URLs.

If you frequently make changes to your site by adding new content or landing pages, it’s important to have an XML sitemap that helps search engines index your website.

Do you have an XML sitemap?  For more information about XML sitemaps and how they can help your search engine optimization strategy, contact KEO Marketing at 888-702-0679.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.