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Another Google Video Update from Matt Cutts: How Google Rates Your Links

A new video by the head of Google’s webspam team, Matt Cutts, may give us some insight into how Google differentiates the importance of link from different segments of sites. In the video, Matt answers the question, “Does the position of keywords in the URL affect ranking?” and explains that Google doesn’t necessarily rank a link from a blog higher than a link from a forum.

However, Matt does imply that the trust factors they have built into their algorithm might show that Google is valuing links from one group of sites higher than another group of sites.

Here’s the video from Matt Cutts of Google:

Does the position of keywords in the URL affect ranking

For more information about Online Linking Building Strategies and how to gain valuable incoming links for your website, contact KEO Marketing at 888.702.0679.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.