Be in the Know.



Google AdWords Changes Display URL Policy

On February 24, Google AdWords implemented a change to their AdWords policy regarding multiple display URL domains in a single ad group.  Going forward, all URLs displayed in an ad group must have the same top-level domain.

For instance, an ad group containing the following group of display URLs would be approved under the new policy because they all contain the same top-level domain, “keomarketing.com”:
•    keomarketing.com
•    www.widgets.keomarketing.com
•    keomarketing.com/widgets
•    keomarketing.com/index.php

Conversely, the following display URLs would NOT be approved because they do not comply with the new policy, as their top-level domains do not match:
•    keomarketing.com
•    www.keomarketing.widgets.com

For more information about this Google AdWords policy change, how it affects your AdWords campaign and what you can do to make sure your campaign runs without disruption, contact KEO Marketing at 888.702.0679.

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