Google Analytics: What Is It & Why Do I Need It?
Google Analytics is a free service offered by Google that allows you to track activity on your website. You may have heard about it before and you may already have Google Analytics. If you haven’t heard about it, you’re probably wondering why it’s so important. Well, when you think about the performance of your website, how much do you really know?
Do you know how many visitors come to your site each day? If so, how many of those visitors are new and which ones have visited before? What are those visitors doing on your site? Are they leaving within seconds or are they converting into customers?
By implementing Google Analytics on your website, you can find out how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.