Trying to Drive Local Leads for Your Business? Try Local Directories!
Many marketing solutions fail to address at least one of the critical factors to local marketing success.
The U.S. is in a recession and as a business, you have a difficult challenge – retaining customers and driving sales when disposable income is nearly non-existent. Maybe you depend on seasonal sales to stay afloat; maybe you only serve local clients. Whatever the case may be, you might be overlooking one of the sweetest marketing hotspots available.
Local directories are online advertising sites that let you create a listing for your business. Many of them don’t cost anything. Once upon a time, local advertising was a one-shot deal. You bought an ad in the Yellow Pages and it was automatically delivered to hundreds of homes in your service area. But in the information age, where everything is online, the Yellow Pages aren’t your only option. Sure, they have a website that offers online advertising, but they aren’t the only ones!
Today, there are many online directories that will let you target local customers by advertising on their website. Your listing may contain information like a description of your business, hours of operation, brands you carry, professional certification, awards – even a link that points back to your website which may help your site rank well in search engines. Many local search engines are now even offer social media features such as reviews, blogs, memberships and more.
If you have any questions about local online advertising or local search engine optimization and how it can help your business, or how it can help your website, contact KEO Marketing at 888.702.0679.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.