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Search Engine Optimization and Indexing for Flash is Improving

Many websites use flash to capture the attention of their audience.  They put a lot of time, effort and cash into making their site look good, but in most cases, that’s where the good news ends.

Until recently, search engines could not index flash files.  Simply put, if you had a flash file on your website, search engines would ignore it because they couldn’t read it.  Well, search engines are finally getting smarter when it comes to flash.

Adobe Systems, the creator of Adobe Flash Player, has formed partnerships with both Google and Yahoo! to implement its technology into their search engines.  By doing this, these search engines will have an easier time capturing dynamic web content and eliminate the headaches for both web designers and developers.
Google has already updated their algorithm for indexing textual content in flash files.  In other words, Google can now match the words that are located in your Flash files with the key words users enter in their searches. In addition, if you’re looking for URLs that are located in Flash files, Google can capture those as well.

What does this mean for your website?  Well, now you don’t have to worry about flash file on your site being just another pretty face.  Google will now recognize your text flash content, index it and display the text in search results pages!  However, flash content should be used within the html code on your site, rather than in place of it.  A site totally in flash is often a single file which makes it hard for engines and web analytics packages to track actions so be sure to use flash effectively and embed it in html files that the search engines can easily crawl.

If you have any questions about search engine optimization and how it can help your business, or how it can help your website, contact KEO Marketing at 888.702.0679 or visit us online at


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.