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AdGooroo Report Says Economic Recession Is Not Affecting Search

The economic recession isn’t dramatically affecting search advertising, according to the latest Mid-Quarter Search Engine Update from AdGooroo. The AdGooroo report shows that page-one advertising activity on all three top search engines (Google, Yahoo!, MSN) was up during the first two months of the fourth quarter. Google counts were up about 54.9%, Yahoo around 11.2% and Microsoft up 29.6%.

Some are speculating that the uptick is due to the time of year, with a large part due to increased holiday spending online.  Many search advertisers are running holiday campaigns across major search engines.  In addition, Google has increased the number of ads they are displaying per page (implemented this quarter) and that may be affecting their ad activity.

AdGooroo also reports that Microsoft has made a huge gain on second-place Yahoo! in terms of search activity.  Microsoft increased its advertiser share from 11.5% in the third quarter to about 15.8% in the forth – that’s a 37% increase. Yahoo! currently stands at 22.1% and Google leads the pack with 80.3%.

If you have any questions about search advertising, or how it can help your business, contact KEO Marketing. 

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    About Sheila Kloefkorn
With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

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