KEO Marketing

Be in the Know.

What Are Your Customers Searching For?

Do you know what your customers are searching for on the web to find you?  With all of the search queries out there, it’s hard to know “which end is up.” One of the things we do at KEO Marketing is to help you find keywords that help drive potential clients to your website and then convert them once they’re there. 

Evaluating keywords can be next to impossible when you try to do it on your own.  First, understanding what someone is really looking for when they type in a query can be very difficult.  For instance, when someone types in “Boston Red Sox cap” you can assume that the user is shopping for that exact keyword.  However, what if they typed in “Boston Red Sox”?  Are they looking for the latest news, current schedule, player injuries, history, ticket availability, videos…?  These are the same questions we evaluate as we search for the best keywords for your site.


Secondly, which search engines should you be most concerned with when it comes to your keywords and results?  It’s no surprise that Google is the most used search engine, but what if most of your customer base is coming from Yahoo!?  Plus, with changes to search engine algorithms and the introduction of things like Google Universal Search, it’s hard to keep up when you have a business to run.


These are just a few of the many questions that come up when evaluating the keywords that customers use to find your website.  If you need help choosing the right keywords, KEO Marketing is here to help.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.