KEO Marketing

Be in the Know.

Google Universal Search – A Review

GoogleFirst, what is it? Google Universal Search is something that Google announced just over a year ago (Press Release). In a major shift, Google announced that instead of serving only text results in the natural or organic search results (SERPs), it would pull in YouTube videos, Google news results, Google images and more.

Initially it was feared that the change meant that your top keyword rankings might drop if Google found a YouTube video or news result to be “more relevant”, but instead it’s meant there is a much greater opportunity to rank for more keywords and types of content. It also means a better user experience for searches that lend themselves to video or image or other non-text results.

Initially, Google Universal Search results included:

  1. Web Search
  2. Book Search
  3. Images
  4. Local/Maps
  5. News
  6. Video

Since December, two more vertical search engines have been added to the list:

  1. Blog Search
  2. Product Search

So if you aren’t thinking about how you can leverage all of your digital content, this is a good time to start!


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.