Asst. Director, Business Intelligence & Advertising
As the Assistant Director of Business Intelligence and Advertising, Veronica oversees both agency and client ad campaigns through the production stage to completion. She develops creative ideas and concepts, often in partnership with the Manager of Design and Development. She is responsible for writing clear, persuasive ad copy, as well as developing, testing, and delivering innovative and market leading ad formats.
In addition, Veronica is the lead analyst for the Business Intelligence Department, spearheading all data mining looking for trends to help improve the quality and efficiency of all marketing programs. Veronica advises marketing leaders on a variety of provider decisions that relate to content production, customer engagement and lead generation.
Her background is deep-seated in the B2B marketing industry, spending majority of her career working for ad agencies.