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Krystina McCabe

Lead Nurturing & Performance Analyst

Krystina is responsible for analyzing the performance of client campaigns using online and offline data, and preparing reports which tell the story of the results to the client.  By understanding campaign strategies her analysis helps identify successes and opportunities for the client campaigns.  Heather also helps in the management of all client advertising campaigns and leverages the reporting and analysis to be sure positive ROI can be achieved.  Heather also executes our client email marketing and lead nurture programs, leveraging many marketing automation and email management tools within the industry.

Previously, Krystina worked in the Biotech industry. She holds a Bachelor of Science from Rochester Institute of Technology, as well as an MBA in Management and Leadership.

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