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Search Engine Marketing

Search engine marketing is a form of online marketing that promotes websites by increasing their visibility in the results pages of search engines.  Search engine marketing methods include paid search advertising (also known as pay-per-click advertising or sponsored search advertising), paid inclusion, display advertising, and other forms of online paid advertising.

What is Paid Search Advertising?

Paid search advertising, or pay-per-click (PPC) advertising, is a form of search engine marketing where advertisers bid on keywords that their customers would type in a search bar when looking for their product or service.  If a user matches a keyword to that of the advertiser, they may see one of the advertiser’s ads.  When a web user clicks on an advertisement that leads directly to the advertiser’s website, the advertiser pays the bid price that the market bears for that keyword and position.  These PPC ads displayed by search engines are sometimes called “Ads” or “Sponsored Links” and appear above or next to organic search results.  Sponsored links can also appear on advertising networks, content network sites, websites and blogs.

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How Can Search Engine Marketing Help My Business?

Using any one of or all of the search engine marketing methods described above can help your business drive more high-qualified traffic to your website.  The costs associated with each of these advertising methods varies and the ones you choose for your business depends on your marketing goals and budget.

KEO Marketing, a leading provider of search engine marketing, will work with you to develop a marketing strategy that best suits the needs and budget of your business.  We will assess your target market, research relevant keywords and implement an optimization and advertising plan that will direct highly-targeted visitors to your website.


Sheila and her firm, KEO Marketing, have been invaluable in helping my company understand natural and paid search marketing. She is a tremendous resource able to provide clear, concise input on the rapidly changing landscape. Her knowledge of current and emerging trends and issues facing the industry is always accurate, timely and insightful. Over the most recent six months under her guidance my company has been able to increase the number of visitors and leads to the website at a monthly cost 1/6 that of the same period 12 months ago.

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