As clients and customers interact with your business through various channels, it is important that they move through the business cycle to become buyers. Tracking how well your company is converting these potential prospects into customers is essential to marketing and sales success. Conversion rate optimization is the process of analyzing this data and adjusting marketing efforts to focus on what is working and what needs to be improved.
Conversion rate optimization is the process of determining what consumers of your content and advertising are looking for and then giving it to them. Examples of optimization tactics include making your call-to-action more apparent or adjusting landing page elements based on performance. Streamlining time-consuming or complicated steps from the conversion funnel can also be helpful and reduce friction.
Through analytics, conversion optimization and testing, KEO Marketing will help your business increase your conversion rates and increase sales.
Sheila and her firm, KEO Marketing, have been invaluable in helping my company understand natural and paid search marketing. She is a tremendous resource able to provide clear, concise input on the rapidly changing landscape. Her knowledge of current and emerging trends and issues facing the industry is always accurate, timely and insightful. Over the most recent six months under her guidance my company has been able to increase the number of visitors and leads to the website at a monthly cost 1/6 that of the same period 12 months ago.
- Charley Patterson, CPA, MotorWeb