In the past, salespeople would cold call companies, while B2B marketers would run campaigns designed to appeal to the masses. These were not the most effective strategies, and would often result in wasted money and energy.
Now, all that has changed thanks to Account Based Marketing.
Account based marketing is a business-to-business (B2B) marketing strategy that involves locating and targeting accounts, and then designing targeted marketing campaigns based upon those accounts’ specific wants and needs.
In a time when people are inundated with non-targeted marketing messages, account based marketing ensures that prospects receive personalized messages. With account based marketing, and because of the sequenced and coordinated messages that help the prospect along the buying cycle, these prospects are much more likely to become highly qualified leads.
According to a survey from the Altera Group, 65% of B2B marketers agreed that account based marketing provides numerous benefits for attracting new leads.
The stages of account based marketing include:
Utilizing outbound, account based marketing can save you time and resources, and put you in a position to reach the key organizations you want as clients.
KEO Marketing’s team will create a customized account based marketing program that will enable you to target known companies, demonstrate your company’s value, and help them become customers.
A highly recommended supplier. We received excellent, responsive service and results of campaigns were outstanding.
- Simon Fried, President Nano Dimension USA & Co-Founder
The communication and reporting ensures that we have all data related to our online presence at any given time. In addition, they are always identifying methods and strategies that result in our growth and help us achieve at the highest level. Sheila and the KEO Marketing team are responsive and timely. We couldn't ask for a better relationship. We highly recommend KEO Marketing.
- Jacque Weiner, HR/Project/Training Manager, American Auction Company